In the last 30 years there has been a noticeable shift in hair trends due to the ageing of our population. More people are now staying in the workforce until they are in their 60’s, 70’s or even their 80’s.
It is important that their appearance be maintained so that they appear more youthful and vibrant for longer. With ageing comes hair thinning and hair loss. This phenomenon has created a huge category for shampoos and conditioners that promise thicker looking hair . But these products can only do so much.
In time, these consumers will need a more effective solution such as alternative hair that companies such as ours can provide.